Case Study - Direct Plastics

It all started with the MD of Direct Plastics, Paul Woodhead calling his account manager in Kinspeed about opening a new branch of Direct Plastics and what, if any, additional software he would need to control his stock at two locations. Ian Wragg, his counterpart at Kinspeed, asked why not open a worldwide branch open 365 days a year and 24 hours a day. "I would love to" said Paul "but opening one more branch is costly enough". "But this won't cost as much as opening one new branch, and there are very low on-going costs" And so www.directplasticsonline.co.uk was born. It has since developed into one of the premier plastics e-commerce sites in the UK, supplying quality products on a speedy turn round.